March 31, 2015 - 10:10 AM
The stability, credibility and widespread usage of newswire distribution networks are a primary reason why communications and media professionals view…
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March 20, 2015 - 10:11 AM
Each week, journalists and reporters receive hundreds, if not thousands, of news pitches and press releases. Yet of all the releases sent, only a handful…
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March 17, 2015 - 02:15 PM
“Trust is like the air we breathe. When it’s present, nobody really notices. It seems that every day a new story breaks on the ever-increasing number…
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February 6, 2015 - 12:34 PM
Early on, media relations professionals had to rely upon their technical team to post a list of press releases to the company website. With the advent…
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February 6, 2015 - 12:00 PM
The lack of measurement has lead to a very big misconception that PR has only an indirect impact the company’s bottom line.
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February 6, 2015 - 11:46 AM
Business Wire recently asked the Associated Press how PR pros could increase their opportunity for coverage by AP reporters. Here are the 6 things you…
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