Latest Stories from Publishing & Printing

How to Use Bespoke Packaging to Stand Out From Your Competitors

2015-03-17T08:16:02-07:00

When it comes to selling most products, there is almost always some form of competition on the market, so it’s important that brands do all that they can to stand out and win the trust, support and ultimately the sale from the consumer. Product packaging can act as an extremely effective marketing tool, drawing in the consumer’s eye, direct from the shelf or retail display.

3 ways to get website visitors to stay on your site longer

2015-03-13T03:44:03-07:00

For any business, your website can be an extremely important marketing tool. A successful website should be able to attract visitors and convert them into potential clients or customers. But how is this possible?

Business Wire: How CEOs Define The Future of PR

2015-03-16T13:56:02-07:00

Early this month, Business Wire CEO and Chairman, Cathy Baron Tamraz asked seven leading female CEOs to discuss the role of collaboration, creativity and leadership within their organization.

15 Plus Models We Think Are Perfect For The Next Sports Illustrated Swimsuit Issue / #PLUSmodelmag

2015-02-17T10:44:03-08:00

This week, when news broke out that two plus size models were being featured in the latest Sports Illustrated Swimsuit issue, many women were excited that more curves were being showcased in a mainstream publication. Robyn Lawley is featured within the issue in a spread and Ashley Graham is the star of the first plus-size ad to grace the pages of the issue.

Essential Maintenance Tips for Thermal Printers

2014-12-22T01:31:02-08:00

For businesses all over the world, there are many advantages of using thermal printers, for example, low initial equipment cost, low maintenance cost in the long term and of course, a high quality of image. However, these benefits are none existent if you do not maintain your printers properly and thermal printheads are not cheap to replace on a regular basis.

3 Factors to Consider in your Packaging Design

2014-12-10T05:44:02-08:00

You need to ensure that your packaging design is effective in conveying your marketing message, promoting recognition of your brand and everything it stands for as well as appealing to potential consumers. Here are three factors that you might like to consider when planning your packaging design.

Essential Christmas Direct Mail Marketing Tips

2014-11-24T07:26:02-08:00

The lead up to Christmas is one of the most important times of the year for many businesses. Sales can increase dramatically, and competition gets bigger every year, so it is important that you do everything you can to make sure that you leave a great impression on your customers and clients and stand out from the crowd of competition.

The Marketing Possibility of Bespoke Digitally Printed Golf Bag Tags

2014-11-18T02:54:01-08:00

For any aspiring golfer, becoming a member of your golf club is a special and memorable moment. At any club, once you are presented with your member’s golf bag tag, you can feel that you are accepted as a fully-fledged member.

Why All Industries Can Benefit From Business Stationery Printing

2014-11-17T04:03:01-08:00

There is no doubting that we live in an ever increasingly technical and technological age. All that we do seems to in some way involve a computer or internet connection, with the future looking as though all of our data will be going to the cloud, allowing us to access our computers from anywhere in the world with the help of an internet connection, a keyboard and mouse, a tablet, or even a smartphone. However, despite all of this advancement, there are still some traditional things that remain the same in the business world, for example, business stationery printing.

Corporate Calendars – Maximising On a Valuable Marketing Strategy For 2015

2014-11-11T04:19:02-08:00

Have you thought about what corporate gift to give to your clients to thank them for their custom this year? Some businesses like to give out a nice bottle of liquor to the managing directors of their main customers before they break up for Christmas; although this would be a pleasing gift to many individuals, by taking this approach, businesses are not taking advantage of a valuable marketing opportunity.

How to Work Effectively With Creative Design Agencies

2014-10-02T03:43:03-07:00

If you haven't employed a designer before, we share some top tips on how to work effectively with creative design agencies.

Getting the Most Out Of Your Direct Mail List

2014-09-23T04:01:02-07:00

It goes without saying that the more information that you have on your existing or prospective customers, the better you can tailor your message for them. However, the majority of the time, it is likely that companies will not have very much information about people, and therefore, in order to create a successful direct mail campaign, it is important that they find out more.

How Print Management Solutions Work

2014-08-07T03:21:02-07:00

The main aim of a managed print service is to help a business to streamline their print management and to reduce the printing and imaging costs.

Why Use Direct Thermal or Thermal Transfer Printers?

2014-07-24T07:18:03-07:00

Whilst laser printers can produce high quality prints, there is also a demand for quick, on demand printing which direct thermal and thermal transfer printers are ideal for.

Finding Intelligent Mailing Solutions with Proven Quality Control

2014-06-20T02:03:04-07:00

When finding direct mail solutions, you will understandably wish to find a supplier that takes quality control very seriously.