Every organisation has something to different to offer, something that makes them unique and this is what should make your brand stand out from its competitors.  Brand identity helps to shape the image you want to represent your company in order to give the message you want to deliver to your target audience.

Brand identification includes not only the name of your company and a logo but should encompass a realistic, identifiable representation of what you stand for. The identity of your brand will have unique characteristics and distinguished features.  It may also feature the following representations:

• Brand vision
• Brand culture
• Positioning
• Personality
• Relationships
• Presentations

The noticeable element of your brand, whether it be your logo, name or trademark symbol is what your customers, stakeholders and clients associate you with, so getting the right brand identity is of great importance.

Your target audience needs to be considered when you are identifying your brand to ensure that you meet the needs of your customers and clients.  It has to be consistent and should exist on any platforms you are on - particularly on your website and social media. 

If brand identity is done correctly, it can give you a competitive advantage and could help you lead to: brand loyalty, brand preference, high credibility, good prices and financial returns.  It should be the mission of the organisation to ensure that personality exists within its brand, and that beliefs of the company are echoed.

Existing businesses and those that are start-ups should be sharp in the early stages of business when it comes to their brand identity. Their workforce should also be carefully selected as they will need to believe in the brand too. They will ultimately be the people who will be helping to try and spread the brand across the market place, but will play a large role in how the brand may be perceived in the future.

Creating a strong brand identity is not only about the website, colours and logos. It encompasses everything that a business does and believes in, and it is important that promises made at the heart of the business are delivered on a daily basis.  Some companies make it a priority to ensure that all their representatives and contractors share the company’s values and objectives, and are communicating these regularly when interacting and meeting with clients and consumers.

Many companies are often likely to change their brand identity as their company expands; as the identity of the brand reflects the durable qualities your organisation has and ultimately becomes a ground for great exposure.

S2Creative Edge who are based in Warwickshire understand the importance of developing your brands identity, and have an extensive amount of experience in helping companies with designing various elements for their brand.  For more information please visit http://www.s2creativedge.co.uk/brand-development/

Creating a strong brand identity is not only about the website, colours and logos. It encompasses everything that a business does and believes in, and it is important that promises made at the heart of the business are delivered on a daily basis.