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Former Dallas Star, Josh Henderson, Helps Kick off Donation Phase of Charmin’s “Butts that Save Our Butts” Campaign

Charmin Relief Project Will Donate a Year’s Supply of Toilet Paper to 100 Firehouses Nationwide

(Business Wire Today, film and TV star, Josh Henderson, is supporting Charmin as the brand kicks off the donations phase of Charmin’s “Butts that Save Our Butts” Campaign. The program will see a year’s supply of Charmin toilet paper donated to 100 firehouses across the country as part of its Charmin Relief Project.

People were asked to help select 100 firehouses across the nation by nominating their local firehouse for the chance for it to receive a year’s supply of toilet paper. Since firehouses serve as a home away from home for many firefighters, Charmin wants to ensure these heroes have toilet paper—one of the most basic comforts of home—in their firehouses while they’re on the job saving our butts. Based on the submissions, some of the firehouses across the country that are receiving a year’s supply of Charmin include:

  • Mitchellville Volunteer Fire Department in Mitchellville, IA
  • East Limestone Fire Rescue in Athens, AL
  • Dallas Fire-Rescue Department in Dallas, TX

“My grandfather was a firefighter in Dallas so I know firsthand how hard they work to serve and protect us,” said Henderson. “They spend a lot of time in their firehouses and I am honored to be taking an active role in helping to make their home away from home more comfortable.”

Additionally, as a way to say thank you to the butts that save our butts every day, Charmin will be donating $20,000 to The National Fallen Firefighters Foundation whose mission is to provide resources to assist the survivors of America's fallen fire heroes in rebuilding their lives. Charmin will also be donating $5,000 to the Dallas Firefighters’ Memorial Fund in honor of Henderson’s late grandfather and fallen Dallas firefighters.

“The valiant and courageous commitment firefighters show each and every day is deserving of our gratitude and appreciation,” said Eric Breissinger, Vice President, North America Family Care, Procter & Gamble. “We are honored to support and celebrate firefighters by making a contribution to the National Fallen Firefighters Foundation and to the Dallas Firefighters’ Memorial Fund. The Charmin Relief Project hopes to bring the comforts of home to 100 fire houses across the country.”

Today’s announcement underscores the findings of a recent Charmin survey in which firefighters were polled about what their living conditions are like while they’re on the job. As nearly 59 % of those polled indicate that they do in fact consider their firehouses a second home—and that 45 % of firefighters spend a majority of their time there (between 30-50 hours a week)—it’s no surprise that toilet paper upgrades are in order. Specifically, more than half of the survey respondents confirmed that their toilet paper was subpar, rating it either “fair” or “poor”.

In addition to today’s donation announcement, Charmin will continue to donate at least 30,000 rolls to deserving firehouses: For each coupon claimed on now through April 24, 2015, Charmin will donate a roll of toilet paper to firehouses nationwide.

For more information on the Charmin Relief Project, visit us at, or on Twitter @Charmin.

About Charmin

Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper and Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E. For more information on Charmin, visit

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About National Fallen Firefighters Foundation

The United States Congress created the NFFF to lead a nationwide effort to remember America's fallen firefighters. Since 1992, the nonprofit foundation has developed and expanded programs to honor fallen fire heroes and assist their families and coworkers. The NFFF also works closely with the U.S. Fire Administration to help prevent and reduce line of duty deaths and injuries. For more information on the Foundation and its programs go to

About Dallas Firefighters Memorial Fund

The Dallas Firefighters Memorial Fund supports Dallas Fire-Rescue Department’s fallen firefighter memorial ceremony which is hosted every 5 years at the department’s training center. The memorial serves as a tribute to honor fallen firefighters who have paid the ultimate sacrifice while serving the citizens of Dallas, Texas. Homage is paid to the fallen members and their surviving family members who are invited to serve as honored guests during the poignant service. Dallas Fire-Rescue Department’s next Memorial Service is scheduled for October 2015. For more information on the department, one may visit If desired, visitors may also donate to the Memorial Fund by visiting the following web-link: