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Selling Simplified Closes $2.8M Funding Round of Growth Capital

To accelerate customer acquisition and innovation of its MaaS (Marketing as a Service) demand generation and data cleansing platform

(Business Wire Selling Simplified, a leading global provider of Marketing as a Service (MaaS) solutions fueling sales pipeline growth for technology sales organizations, announced today it has secured $2.8M of development capital from Berger Associates, a private investment group based in Connecticut USA.

Nearly $1T dollars is spent annually by technology companies on sales and marketing to stimulate revenue growth of which $230+ billion is spent on outsourced providers. Selling Simplified’s innovative demand generation and data cleansing platform helps organizations target companies in active buying cycle mode and delivers qualified demand to its customers.

Our revenue growth comes from getting companies in front of the right buyers at the right time and now we are taking our platform to the next level. This round of funding will allow us to accelerate customer acquisition and to expand upon our innovative MaaS platform. We deliver more than tools; we deliver results that are measured in closed business. No drama, no finger pointing, just results – It’s that simple! The investment from Berger Associates is a significant endorsement of our brand and we are thrilled to have them on board as a lead investor,” said Mike Whife, CEO and Founder of Selling Simplified.

Berger Associates seeks out investment opportunities in pioneering technology companies that are truly disrupting their industries; we see tremendous opportunity with Selling Simplified to transform the way technology enterprises, both large and small, leverage the growth potential of their marketing as a service platform,” said Jim Berger. Peter Marcino, who co-invested with Berger Associates, will join the board of Selling Simplified Group.

About Selling Simplified:

Selling Simplified is a global demand generation leader with proven success offering Marketing as a Service (MaaS) solutions to generate continuous pipelines of quality prospects for sales teams thereby accelerating demand from the top of the sales funnel to fully nurtured leads ready for conversion to clients. Organizations who partner with Selling Simplified close more business faster because each integrated service streamlines and accelerates the sales process - enabling sales teams to simply focus solely on continuing conversations with engaged prospects from a nurtured pipeline. For more information, visit or follow us on Twitter: @SellSimplified, Facebook: and