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PR Measurement Conference and Press Release Writing Boot Camp to Take Place April 20 – 21 in Washington, D.C.; Early Bird Rates End April 2

The driving goal of PR News’ Measurement Conference on April 20 in Washington, D.C. is to show you how to focus on measurable media relations, social media and crisis management campaigns.

(Business Wire PR News is scheduled to hold its annual PR Measurement Conference on April 20 at the National Press Club in Washington, D.C., where attendees will learn the newest best practices in measuring social media engagement and tying PR to the bottom line. PR News has also developed an intensive boot camp for professionals in the craft of effective press release writing, to be held the day after the conference also at the National Press Club. Attendees will get the how-to’s from expert trainers in writing SEO-optimized and shareable press releases, crafting email pitches that stand a chance of getting opened by journalists, writing content for mobile devices and social media, applying storytelling concepts to your PR writing and much more.

View more information here:

At the Measurement Conference, you’ll hear from thought leaders at Weber Shandwick, Goodwill Industries International, Inc. and Johns Hopkins Medicine, as they’ll walk attendees through the steps of creating a measurement dashboard all the way through to tying PR metrics to sales figures. View the complete list of speakers here:

The Press Release Writing Boot Camp will feature speakers such as Jon Schwartz of NASCAR and Rebecca Kern of Bloomberg BNA, who will facilitate intensive writing clinics and give attendees real-time edits to press releases. View the Press Release Boot Camp agenda here:

Register now at for these two events in D.C. The Early Bird rate ends April 2 and government and nonprofit rates are available for the PR Measurement Conference.

Event Sponsors: BurrellesLuce, Business Wire, CARMA, Cision, Gorkana, Netvibes and Paine Publishing.

Presented by the industry's most trusted PR and marketing brand, these events will fill up quickly. View PR Measurement Conference agenda online here: View the sessions for the Press Release Writing Boot Camp online here: For questions regarding registration, contact Allie DeNicuolo at [email protected]. To become a sponsor, contact Diane Schwartz at [email protected].

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. For more information, please visit