Getting Started with SEO for Your Doctor's Office
As a doctor, you don't have much time for marketing so I've outlined the top things you can do right now to optimize your doctor's office online presence. If you're the type of person that likes to do as much as you can yourself, start there. Beyond the free things you can to enhance your online presence, there are very necessary updates to your website that we will need to make. Keep reading to learn what those are.
Onsite SEO for Doctor's Offices
Onsite SEO is all the areas on your website that we can optimize. Specifically:
- Title Tags
- H1 Tags
- Meta Descriptions
- Image Alt Tags
- Page copy and keywords
- Page load time
You need to start with a very thorough onsite analysis and determine exactly what needs to be fixed on your site. You can get a free audit of your website here. It will tell you everything that is right and wrong with your website from Google's perspective.
After you have the diagnosis of what's what's wrong with your site, you can get to work. All of this takes less than five business days to implement. After you implement the changes, it's on to the Offsite SEO work.
Offsite SEO for Doctor's Offices
It's all about authority. The more relevant websites that link to you, the higher your page authority will be. These are called "backlinks" and they're arguably one of the most important factors in SEO. The key to a good backlink is relevancy. You don't want a local furniture business linking to your website; you want ama-assn.com linking to you! And even local medical bloggers in your New York City. This tells Google that you're a trusted website (which you are!). So how do you get more backlinks?
All reputable SEO companies employ talented writers that produce high quality articles and content. They then leverage their existing relationships with authors, editors, writers, and bloggers in the medical industry and pitch them our articles that contain a link to your website. Not all of them get published. But they keep at it until they get you enough backlinks.
The publishers get free content and your medical website gets a backlink. It's a win-win. And it's all copacetic by Google's standards. Pretty cool, huh?
The first step is to get a free Website Score for your website so you know what you can do to improve your website.
The key to a good backlink is relevancy. You don't want a local furniture business linking to your website; you want ama-assn.com linking to you!
SEO, Websites, and Commerce for Small Businesses in the US.