Logo Design and Branding - Points to Remember

A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression on its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of business. Ideally, a company logo design should be able to communicate your business ethos, principles, mission and the nature of product/service offered, to the viewers.

By: Ray Smith

A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression on its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of business. Ideally, a company logo design should be able to communicate your business ethos, principles, mission and the nature of product/service offered, to the viewers.

A professional logo design would establish a professional image of your company and strengthen your brand. Actually, in most cases, the consumer gets the first impression about the company through your logo. Your business logo should build a brand that is strong enough to give your customer a visual imagery of your business. People should be able to identify your company on sight of your logo.

 

The trend shows, most of the good logos are simple and often text based. Think of the IBM, SONY or Microsoft logo, even if you view a part of it, you will be able to recognize the company. It is essential for a logo to be easy for people to remember.

This principle of simplicity applies n most cases. However, we often see exceptions in Government Organizations, Hotels, and Luxury Resorts, etc. because they want to put up a standard exclusive image. This topic again brings us to a significant point that you should take into consideration for a good logo design - the nature of business.

While simplicity can be the fundamental principle for any logo design, the designs might vary widely depending on the nature of the firm. For example, a financial institution might like to use a boldface font to express solidarity and stableness whereas a courier service or transport company might prefer italicized fonts to show the speed and movement involved in their business.

Also, while specifying the design requirements for your logo, you should consider the fact that you will probably have to use your logo on your fax cover and other places where it will be in black and white. You should ensure that your logo looks equally good and attractive in black and white.

 

I would also suggest avoiding a very trendy look for your logo if you are planning for a long-term business because what we concern "modern" today might be backdated tomorrow. It is critical that your logo designer knows how to maintain this balance.

While any professional logo designer should be able to create a custom logo design once you have provided them with your specifications, you should be careful to select an experienced designing company and not land up with some unique designer start-up venture.

Last but not the least important factor is the price. You are paying for your logo - something that is going to be used to establish your brand and represent your business for years, so you should be ready to pay a decent amount while it is also not necessary to pay some big amount like $350 for a logo. With the online logo design firms coming into the business, now you have a wide choice of price for your logos, and it should not be difficult to find a logo designer that fits your budget. Some logo design sites would even allow you to quote your price for your logo.

If you have still not got a logo for your business or are not happy with your existing logo, it's time you get your new logo. Wish you lucked with your logo hunt.

Author Bio

Ray Smith is a Marketing Expert with years of experience in different industries and specialized knowledge on branding and Internet marketing.

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” - Antoine de Saint-Exupéry
Tags: Investment, Design, Branding, Logo, Professional Presence

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